The soul of the ancestors is in modern clothing.
Jadeed - wear your root
We believe fashion can tell stories. Inspired by the Jadid movement, our clothes connect heritage with modern style. Every piece is designed with quality and meaning — a reminder of who we are and who we can become.
'Base' collection
Base Collection – our first clothing line created for those who value simplicity, quality, and style. The collection includes t-shirts, hoodies, and joggers that are easy to mix and match, perfect for everyday wear. We use only premium high-density fabrics to ensure the clothes keep their shape, remain comfortable, and last long.
Each piece is equipped with an NFC chip that allows you to discover exclusive information about the garment, the brand, and the story behind its ornaments. With this collection, we created a unique collaboration between our cultural heritage and modern style — seamlessly connected through technology.
This collection is released as a Limited edition — a limited number of pieces that will never be reproduced again.




